About Angel Tree
Along with the familiar Red Kettles, the Angel Tree program is one of The Salvation Army’s highest profile Christmas efforts. Angel Tree was created by The Salvation Army in 1979 by Majors Charles and Shirley White when they worked with a Lynchburg, Virginia shopping mall to provide clothing and toys for children at Christmas time.
The program got its name because the Whites identified the wishes of local children by writing their gift needs on Hallmark greeting cards that featured pictures of angels. They placed the cards on a Christmas tree at the mall to allow shoppers to select children to help. Thanks to the Whites, who were assigned by The Army to the Lynchburg area at the time, more than 700 children had a brighter Christmas that first year.
Three years later, when the Whites were transferred to Nashville, Tennessee, Angel Tree was launched in the Music City. WSM radio, which airs the Grand Ol’ Opry, came on board that year as the first Angel Tree co-sponsor in the U.S.
Because of the on-air promotion on WSM in Nashville, as well as national publicity on CNN and the Larry King Show, news of Angel Tree spread across the country like wildfire.
Who Angel Tree Serves
Angel Tree gives individuals and partnering corporations an opportunity to adopt less fortunate children and seniors and provide them with personalized gifts and necessities to those who would otherwise receive very little or nothing during the holiday season. Donors can be confident that their gifts go directly, and without excessive overhead, to those who are truly needy since all Salvation Army Angels and are not served by other holiday assistance programs.
How to Get Involved
The Salvation Army’s Angel Tree in Atlanta depends on thousands of donors, volunteers and organizations that help ensure that each Angel get’s the Christmas that brings smiles and joy for the whole family. We can not do this without you! Following are ways that you can get involved:
If you represent a group that would like to host an angel tree and adopt 5 or more children, please contact Sarah Clem: Sarah_Clem@uss.salvationarmy.org
Volunteer at our local area malls, helping shoppers adopt and purchase items for angels on the tree! To find out more, contact firstname.lastname@example.org